Pricing

The AR glasses are free.

You just pay for the AI that runs the job, and it pays for itself many times over.

Glasses freeScribe £200/moBrew £300/moExtract free

Scribe

£200 / glasses / month

Hands-free notes, photos, parts and time via glasses

Voice notes naturally
"Replaced the cap, 20 mins, Mrs Patel"
Auto-structured
Work, parts, time, diagnosis
Photos to the job
No fumbling with a phone
Parts logged by voice
No missed billables
Fills compliance paperwork
Auto-drafted from what you did
Auto time tracking
Starts when you arrive on site

Brew

£300 / glasses / month

Everything in Scribe, plus real-time guidance.

Real-time guidance for apprentices on the job

Whispered guidance
Expert help in the apprentice's ear
Your seniors' expertise
Not generic training material
Safety first
Flags risks before mistakes happen
Progress tracked
See who's ready to fly solo
Same hardware
Just unlocked for apprentices

Extract

Free

Senior expertise preserved as your team's institutional knowledge

Captures reasoning
Naturally, as your seniors work
Private to your team
Only you see this knowledge base
Privacy-preserving
No audio retained, structured only
Yours forever
Even if you leave Coffee AI
Powers Brew
The foundation underneath

ROI calculator

With Coffee AI, see how much more you'd earn!

Set it to your team, and see the value you get back against what you pay.

Your team

Engineers on Scribe, apprentices on Brew

5
2
3
£45/hr

Conservative assumptions: 1 admin hr/day per engineer, 220 working days, 5% callback rate, 30% of callbacks avoided, £250/callback, £12k faster ramp + £6k senior time freed per apprentice. UK sources.

You keep, every year
+£88,875
£108,075 of value, minus the £19,200 you pay
You keep, every year: a gain of £88,875, £108,075 of value, minus the £19,200 you pay
Value it creates
£108,075
What you pay
−£19,200
£5.63 back for every £1 you spend

Where the value comes from

Conservative, per-lever, across your whole team.

Admin time recovered£49,500/yr
Callbacks avoided£17,325/yr
Compliance paperwork£5,250/yr
Apprentice faster ramp£24,000/yr
Senior time freed£12,000/yr
Annual value£108,075/yr

What you pay

Per pair of glasses, per month. Mix Scribe and Brew as you like.

5 × Scribe · £200/pair/mo£12,000/yr
2 × Brew · £300/pair/mo£7,200/yr
AR smart glassesFree
Annual cost£19,200/yr

The AR glasses are free — no hardware cost. Extract is included, free.

You keep
+£88,875/yr
For every £1 you spend
£5.63 back
Book a call with the founding team →

The numbers behind the trades

~8 hrs/week
per engineer, lost to admin
UK trade owner surveys (HeyBRB, Powered Now)
38,000
advertised vacancies a month
CITB Construction Skills Network, 2024–28
251,500
more workers needed by 2028
CITB Construction Skills Network, 2024–28
38–44%
of apprentices don't finish
DfE achievement rates
67%
higher first-time-fix with AR guidance
Harvard Business Review, 2017

Quick answers

Are the glasses really free?
Yes. The AR smart glasses are included at no hardware cost. You pay a monthly price per pair of glasses — £200 for Scribe, £300 for Brew — and nothing for the hardware itself.
What's the difference between Scribe and Brew?
Scribe (£200/pair/month) is hands-free capture — notes, photos, parts and time — that auto-fills your compliance paperwork. Brew (£300/pair/month) is everything in Scribe plus real-time AI guidance whispered to apprentices on the job, drawn from your own seniors’ expertise.
Is Extract really free?
Yes. Extract is included at no cost. It's the private knowledge graph that preserves your senior tradespeople's expertise, and it's what powers Brew's real-time guidance. Privacy-preserving, structured only, yours forever.
How do you calculate the value?
Conservatively, from UK-sourced assumptions: 1 admin hour recovered per day, 220 working days a year, a 5% callback rate with 30% of callbacks avoided at £250 each, compliance paperwork saved, plus £12k faster ramp and £6k of senior time freed per apprentice. Drag the sliders to see the number on your own team.
What if I only want it for some of my engineers?
That's the norm. Pricing is per pair of glasses, so kit out as many or as few engineers as you like and mix Scribe and Brew across the team — put apprentices on Brew and everyone else on Scribe.
What about my data?
Your data stays your data. Audio is transcribed and structured into your records; we don't keep audio long-term. UK-encrypted, GDPR compliant, ICO registered (application C1908397).

Want to see this on your specific numbers?

Book a 15-min call with the founding team. No PowerPoint, no pitch, just your team's numbers.

Book a call →